1
Vision
Understanding the client's goals and ideal brand voice.
Through our consultation calls, it was clear that The SELSCO was missing a key element - their brand story. As a family and veteran run business, they are passionate about doing their part to help our planet. The UX/UI design (user experience/user interface) on their original website was difficult to navigate, visually cluttered and did not tell their story.
2
Mission
Develop a design specific to their brand and audience needs.
Through the consultation call we identified their true and ideal brand voice and messaging. The next step was to begin designing and writing content for their web pages.
INSIDER TIP: By designing each web page and writing the website copy simultaneously, your brand story is fully supported by every component on your website.
3
Goal
Bring The SELSCO's vision to life.
Using a combination of client photos and stock images, I created a website that was visually pleasing, easy to navigate and representative of The SELSCO's mission.Client reviews were conducted as each page was completed, making it easy to adjust our course when needed.
INSIDER TIP: Sometimes what you think you want doesn't look as good on the page as you had hoped. It's important to work with a web designer and writer that will collaborate with you to bring your vision to life.
Collaborative Efforts
During this project, The SELSCO was working the Charleston Radio & Media Group to promote their website and services. To support their marketing efforts I collaborated with Megan Neubauer, Account Executive at the CHS Radio & Media Group, incorporating specific keywords and backend tracking to build a website that supported their marketing efforts.
Their marketing efforts were successful due to our collaboration. As a result The SELSCO saw a significant rise in website traffic and conversions.
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